e6k+graph+description~vian+lucia+bell

Bell, Vivian & Lucia

The graph indicates the iPod sales from 2004 to 2008. S een from the graph, it is obvious that the number of iPod sales increased gradually from 2004 to the third quarter of 2005, from 1 million to 6 million. Then the sales line witnessed a dramatic rise in the last quarter of 2005, from 6 million to almost 15 million, whereas this amount suddenly reduced to 9 million in the first quarter of 2006. During the following two quarters, the amount of iPod sales showed a tiny dip, however, they rocketed to 21 million. In 2007, the sales line shows a significant drop in the first quarter, a modest fall in second one, a gentle increase in the third and a sharp jump to 23 million in the last. The post-Christmas trend repeated in the first quarter of 2008 with a quike drop to 10.5 million and stay the same in the following quarter. There are many reasons contributing to the fluctuation of iPod sales. Firstly, Apple’s continuous technology and design improvements have made the iPod accessible and convenient for consumers. Compared to the mini iPod, the latest generation of iPod Touch is more functional. It has applications such as wireless connection, digital camera and E-book reader, which make the iPod more convenient for everybody. Secondly, Apple has launched many campaigns to promote its products, which have increased their popularity. Lots of advertising can be found on TV, radio, magazines and the internet, which inform consumers about the different functions of iPod and make them love it as a fashionable thing. In addition, iPod sales have risen during the Christmas period every year since 2005. The iPod is so used-friendly and funtional that many young people are completely addited to it. So the Ipod is the best Christmas gift for the youth. All in all, because of the technology improved, pervasive promotion and Christmas purchasing power, the iPod sold better and better in these five years.