line+chart+MONICA

MONICA 21/03/2011

Line chart Ticket sales at Student Travel in 2007

The line chart looks at ticket sales at Student Travel in 2007. Overall, it can be seen from the graph that there were three clear sales periods and all of them experienced a significant rise followed by a marked fall.

The first period was from January to April. Sales increased steadily from ﹩ 10,000 to ﹩ 15,000, followed by a dramatic jump to the first peak of ﹩ 35,000, then down to ﹩ 20,000 in April. Next two periods saw similar trends as the first one, up to the top of ﹩ 75,000. Finally, a constant remaining in ﹩ 30,000 was at the end of 2007.

There were three main reasons caused theses fluctuations in ticket sales. Firstly, it was normal for students to have a travel during holidays. Easter break, Mid-semester and summer break resulted in three ticket sales peaks. Secondly, lower price was a significant factor for hot ticket selling in Student Travel one month before holidays. Lastly, a great number of students bought tickets in October were due to the long time holiday of summer break.